Ation impact on neighboring farmers [66], which enhances the willingness of most farmers inside the village to take part in ecommerce sales. Depending on this, the study proposes Hypothesis 8 as: Hypothesis eight. There’s a important positive impact on the industrial improvement environment on farmers’ willingness and behavior to participate in ecommerce sales. Ecommerce training and details sharing possibilities positively improve farmers’ cognitive level and understanding of ecommerce [67]. This assists them to understand the issues and know-how of ecommerce sales additional comprehensively [68] and enhances their confidence and danger resistance to take part in ecommerce sales [68], and improves farmers’ choice response to participate in ecommerce sales. Village policy assistance can develop a good atmosphere for ecommerce development [69]. The policy support environment refers to the inkind or noninkind incentives (which includes publicity, broadcasting, education, subsidies, and so forth.) supplied by villages to help ecommerce improvement [70]. Through subsidies and training, favorable signals of ecommerce development will be realized [71], and farmers could make complete use of those details resources to interact,Agriculture 2021, 11, x FOR PEER REVIEW6 ofAgriculture 2021, 11,6 of 20 broadcasting, coaching, subsidies, etc.) provided by villages to assistance ecommerce development [70]. By way of subsidies and coaching, favorable signals of ecommerce improvement might be realized [71], and farmers can make full use of those info sources to interact, cooperate, a decisive response to participate in to take part in ecommerce cooperate, and then makeand then make a decisive responseecommerce sales [72]. Primarily based sales Hypothesis 9 this, hypothesis 9 has been proposed in the study: on this,[72]. Based on has been proposed in the study:Hypothesis 9. There is a significant optimistic effect of improved policy assistance atmosphere on Hypothesis 9. There’s a significant good effect ecommerce sales. assistance atmosphere on farmers’ willingness and behavior to participate in of improved policy farmers’ willingness and behavior to take part in ecommerce sales. three. Materials and Strategies three. Components and Procedures Within the study, we adopted the definition of ecommerce offer by Mueller [73] and In the study, we adopted the definition of ecommerce offer by Mueller [73] and simplified as “the company deals and transactions conducted over the internet”. simplified it it as “the organization deals and transactions conducted over the internet”. 3.1. Data Sources and Sample Characteristics three.1. Data Sources and Sample Qualities The study’s empirical information had been obtained from a household field study conducted The study’s empirical information had been obtained from a household field study conducted by the teamof “Kiwifruit Business Technologies System” guided by State Important Laboratory, by the team of “Kiwifruit Industry Technology System” guided by State Crucial LaboraNorthwest A F University in September ctober 2018, in Cangxi, Pujiang, and Dujiangtory, Northwest A F University in September ctober 2018, in Cangxi, Pujiang, and yan Nifekalant InhibitorMembrane Transporter/Ion Channel|Nifekalant Purity & Documentation|Nifekalant Purity|Nifekalant supplier|Nifekalant Epigenetic Reader Domain} counties of Sichuan Province, and Meixian, Zhouzhi, and Wugong counties Dujiangyan counties of Sichuan Province, and Meixian, Zhouzhi, and Wugong counties ofof Shaanxi Province (see Figure Kiwifruit is is definitely an critical target for ecommerce sales is Shaanxi Province (see Figure 1). 1). Kiwifruitan vital target for ecommerce sales since it because it is HexylHIBO medchemexpress usually a highvalu.